The Guardian

5/20/2026

London, England

Jess Cartner-Morley on fashion: Posh Grandpa is fashion’s new main character

Jess Cartner-Morley on fashion: Posh Grandpa is fashion’s new main character
The latest character dressing trend may be a little silly but there’s an off-kilter pleasure in its mellow, vintage vibeWelcome to the season of the Posh Grandpa, fashion’s newest main character. We’ve had Brat, we did Coastal Grandma, we loved Tomato Girl Summer. The world is pretty heavy right now, as you’ll have noticed, so any opportunity to lighten up is precious. The nonsense is the point.Character dressing is style that makes you smile, but it’s not just that. There is infinitely more joy in these looks, however silly they are, than there is in aspiring to look rich and pretty, which is where the aesthetic centre of gravity of our culture swings back to again and again. The esoteric sides of fashion’s personality capture something important about style, which is that it needs a bit of friction to make it interesting. The pebble in the boot, the surprise to snag the eye. This is where the magic happens. Continue reading...

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