K-pop to K-glow: Beauty treatments drive a new boom for South Korea
A growing number of foreign visitors are traveling to South Korea not just for its music, food and culture, but for its booming beauty industry. Drawn by lower costs and advanced techniques, tourists are increasingly adding skincare procedures to their itineraries — turning K-beauty into a major driver of medical tourism. - REUTERS
5/29/2026 7:35:00 PM