Hojicha Lattes Are the New Matcha: Where to Find Them and Why Everyone’s Obsessed
Matcha had a really good five-year run. The bright green latte became the universal Gen Z coffee shop order, the dedicated matcha bars opened in every major city, and “matcha girl” became an entire personality. But in 2026, the algorithm has moved on, and it has moved to a tea that is reddish-brown instead of […]
5/19/2026 9:27:04 PM